However, tastes were changing away from his work even at the time he was commissioned by the University Press. Goudy created the design from a position of great eminence as one of the most popular typeface designers of the first half of the twentieth century, and almost uniquely for type founders of the period as an independent artisan, not employed by any one company and free to pursue his own projects. As an italic is to emphasize a word…or sometimes merely to give a lighter touch, I have allowed myself to incorporate here and there in my font some forms more or less fanciful." It was finished just before a fire that destroyed Goudy's workshop, engraving machine and plan drawings, and Goudy noted in his book that it was lucky that he had posted off finished work to Monotype to use as a basis for making punches for their hot metal typesetting system, allowing some letters to be redrawn from patterns. He described it as particularly intended to be attractive in mass and said that the italic was intended to be "a refined letter, yet not, I hope, one which may be called prudish…some letters are a bit exuberant. Goudy used the font to set his book Typologia (1940) which was printed by the University of California Press in the new font, and he described his inspiration for it in the chapter The Story of a Type. While no longer the corporate typeface of the University of California Press, it retains a strong popularity in academia and is used as a corporate typeface by several universities. Like many of Goudy's other families, it has been re-released and made generally available after his death, under a variety of (often shorter) names. Goudy provided a set of swash capitals as alternates for the italic. Serifs are fine slabs with minimal bracketing. Intended for fine book printing, the design has a delicate grace and strokes that alternate between thick and thin. Goudy described it as particularly inspired by the 'Fell Types', a collection of 1670s typefaces used by Oxford University Press, while other details such as the tilted cross-stroke of the 'e' recall what is now called the 'Venetian' style of typeface design, used by printers such as Nicolas Jenson up to the 1490s. The University of California is an 'old-style' serif typeface, one inspired by the styles of printing popular before the late eighteenth century. It is also known as Berkeley Old Style and Californian. It is one of Goudy's most popular serif typefaces. University of California Old Style is a serif typeface designed by Frederic Goudy and created for the University of California Press from 1936–8. University of California Old Style metal type in regular and italic styles, compared to two digitizations: Californian FB and ITC Berkeley Old Style Medium. Typeface University of California Old Style
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